Only in 2018 (and only on Business Insider), there were more than 8000 mentions of Amazon’s CEO!
“Be a master of your craft, skillset or industry before starting a personal brand. Then your content will help amplify who you are.” — Justin Wu
According to the karmic management principles, you will only grow financially if you are generous to your environment. The same thing works with reputation, by uplifting someone’s personal brand — you will cultivate yours.
Aforementioned rules have been helping individuals to build sustainable relations with their audience. However, the ability to create and shape one’s personal image was a privilege only wealthy people could have.
There are a lot of PR consultants that are able to boost your brand rapidly. Mostly, PR services are too expensive for SMB clients, so they are widely used by enterprise-level clients.
Personal Branding Agency has outlined 3 main strategies you can choose:
Despite the fact DIY strategy takes more time to get considerable ROI, social media make it much easier for one to deliver their messages to their target audience.
Moreover, social media enable your audience to track everything you do. That is why communication now tends to be much more transparent.
Considering that, your branding has to be as transparent as possible. It is now extremely difficult to have multiple different personalities. Even if your PR agency creates a perfect image of you, it will not work. Your personal brand has to correlate with who you are.
“In a world with all these social networks, everything is transparent. Everything you do is captured — with YouTube, Facebook, Instagram, Snapchat, Twitter, etc. Every part of your movement is on record. Anything you do will be known.
You can’t have “multiple personalities” anymore for business, family, and everything else.
You are who you are now, in this world.” — Gary Vaynerchuk
In this paragraph, we will outline several social media and show how they can be used to implement the aforementioned rules.
It would be a crime if we didn’t mention LinkedIn. Not only this platform is a perfect environment for B2B communication, but you are also able to generate leads for your business while promoting your brand. Basically, that means you can gain ROI while your branding strategy is on the run.
“LinkedIn has transformed so much as a platform. Years ago, it used to just be for job seekers. People would post resumes and only connect with people they knew and no one else.
Now, it’s become more of a content platform.
People share status updates, articles, and interact with each other within a business or professional context. And because the platform is still relatively early, they’ve made the organic reach insanely high.” — Gary Vaynerchuk
This platform is awesome for publishing content while connecting with the exact target audience you need. Not only will you raise your brand awareness, but grow your network with valuable relevant connections. What’s not to adore?
By posting native articles and videos on LinkedIn, you will be able to broadcast your Focus and Positive impact. If you are responsive enough, you can present your expertise, and be really useful for people, related to your industry.
Learn how to use LinkedIn for personal branding in our Case Study.
This platform hosts 330 million monthly active users, posting more than 500 million daily. With such a great active audience, you can present yourself by reacting to real-time trends and interacting with your TA directly.
When creating content for Twitter, you should answer the following questions:
Twitter is the best platform to build transparent communication and showcase your Honesty.
How do you provide the exact content your audience needs? Give them what they are asking for! Quora is your ability not only to show your expertise but also to prove it. When you are answering questions people are puzzled with, you promote yourself as an expert in your field.
Thus, you are able to broadcast your Focus and tell your Story by sharing opinions. Be sure to check this guide on how to use Quora for personal branding.
As one of the most visual social media, Instagram will enable your audience to get acquainted with you more intimately. You cannot write an article on Instagram, so you need to use other mediums.
The best idea would be to publish your short videos, delivering 1 strong message at a time. Just like every piece of your content, it has to be related to the work you do, as well as demonstrate your ideas and principles.
If your content is useful, entertaining, and well-targeted — it is very likely to become viral.
There is a variety of strategies that can be used for establishing a personal brand. Now, it is not necessary for an individual to hire the whole PR agency to communicate with target audience properly.
Although, if you have already hired someone — it is necessary for you to be as involved in the process as possible. You have to be sure that messages, delivered on your social media profiles, have to correlate with who you are in real life.
Here in Respect.Studio, we are dedicated to providing our clients with uncommon personal branding solutions. Because they are not widely used, they deliver impressive results.
Feel free to contact us if you need advice on how to boost your personal brand through social media.
Start today and become a recognized player in your industry using the features and services offered by LinkedIn. We will help you to maximize the potential of this powerful tool and engage your ideal customers.