Digital Marketing
outbound-b2b-marketing-buyer-centricity
  • Digital Marketing
The current state of outbound B2B marketing: Talking about a product in a buyer-centric world.
24
May
  • Digital Marketing
Leaving all quarrels behind: Steps to sales and marketing alignment
19
January
sales-and-marketing-alignment
b2b-marketing-strategy
  • Digital Marketing
Marketing Strategy 101: Steps to improve your B2B marketing game
7
December
  • Digital Marketing
Often Overlooked, Always Important: Business Seasonality in B2B Marketing
4
November
business-seasonality-b2b-marketing
4 Channels You Should Optimize Before Launching A Marketing Campaign
  • Digital Marketing
  • Lead Generation
4 Channels You Should Optimize Before Launching A Marketing Campaign
18
August
  • Digital Marketing
  • Guide
Business Recovery from Crisis: From Planning to Execution

You are now reading the second chapter of our #LeadAwayFromCovid 3-Part series

18
August
Business Recovery from Crisis
Business Recovery from Crisis
  • Digital Marketing
  • Guide
Business Recovery from Crisis. Everything You Need to Know.

This is the first part of our #LeadAwayFromCovid 3-Part series, which will be dedicated to helping businesses recover from COVID impact

15
June
  • Digital Marketing
  • Practical tips
Marketing Strategy During Crisis: Why Cutting Expenses Can Make It Worse for You

While the Covid-19 pandemic has been keeping people at home

8
May
Marketing Strategy During Crisis
  • Digital Marketing
  • Practical tips
B2B Marketing in 2020: Skills & Tools

Digital marketing has become a rapidly-changing industry almost a decade ago

26
February
  • Digital Marketing
How to create an effective B2B messaging strategy?

When running a B2B Lead Generation campaign, it is crucial for you to have a well-orchestrated outbound outreach

5
February
How to create an effective B2B messaging strategy?
How to become “Open for Business” on LinkedIn
  • Digital Marketing
  • Guide
How to become “Open for Business” on LinkedIn

Less than 20 days ago, LinkedIn has launched a new feature, that will enable users to network more precisely

4
November
  • Digital Marketing
  • LinkedIn
LinkedIn Skill Assessments: Are They Worth It?

Recently, LinkedIn Skill Assessments feature was launched

26
July
LinkedIn Skill Assessments in 2022
Marketing Automation and Personalization
  • Digital Marketing
  • Lead Generation
  • LinkedIn
Marketing Automation vs Personalization: How to combine?

Marketing Automation and Personalization have been two major trends in B2B marketing for the last two years

17
July
  • Digital Marketing
Is Customer Lifetime Value the secret of profitability?

You have definitely heard about Customer Lifetime Value (usually abbreviated like “CLV” or “CLTV”)

3
July
Is Customer Lifetime Value the secret of profitability
change your marketing funnel
  • Digital Marketing
You need to change your marketing funnel. Here’s why.

The marketing funnel is one of the most widespread business concepts ever

5
June
  • Digital Marketing
  • Practical tips
Why you should cultivate your social media instead of hunting clients?

It is not a secret there were a lot of radical shifts in the history of mankind. Moving from hunting to farming is the one that determined the structure of our society

4
December
cultivate your social media instead of hunting clients
  • Digital Marketing
  • LinkedIn
How to make your LinkedIn profile all-star (2022 Checklist included)

LinkedIn has been the main marketing platform for us for over 5 years already.

17
October