Before calling yourself a “data-driven marketer”, you should be sure you know exactly what part of your campaign works well. Moreover, you have to know what part of that part brings some real results.
For example, you see that your Twitter account gets a decent number of engagements and impressions, so you are sure to state that Twitter is an effective source of traffic. Yeah, totes. But what if I told you that it can be your recent retweet or reply that provides you with most views? In that case, Twitter performance converts to pretty much no traffic to your website.
The good news are you can track the traffic much more precisely you think. Let’s start with the basics.
What exactly is this UTM?
The abbreviation stands for Urchin Tracking Module and basically is a couple of tags attached to your URL. Adding these tags allows you to monitor not only the source of traffic, but also specific data like campaigns and posts. You guessed it, the conjectures are over!
A proper UTM tag includes 6 elements. Three of them are necessary, two of them – optional, but keep in mind the fact the more specific you are while creating a UTM, the less effort it is needed when analyzing them.
So here’s the structure of UTM:
How do you use UTM?
Once you know the structure and basic principles of how UTM works, it’s time to figure out why do you need them.
There are several situations UTM will give you much more insights into the effectiveness of your particular activity. Here are some of them:
Now, when you are aware of such an effective analytics tool, you have all the chances of becoming a marketing Agent 007.
Just be sure to use it continuously, and there will be no more guessing about which your action performed best. You will know it exactly!
Start today and become a recognized player in your industry using the features and services offered by LinkedIn. We will help you to maximize the potential of this powerful tool and engage your ideal customers.